Shoppers are especially focused on value and spacing out purchases as they shop for back to school this summer, but overall spending is still expected to reach record levels.
Authors
Miles Trinidad
State Analyst
Jon Whiten
Deputy Director

July 27, 2026
Shoppers are especially focused on value and spacing out purchases as they shop for back to school this summer, but overall spending is still expected to reach record levels.
Authors
State Analyst
Deputy Director