Institute on Taxation and Economic Policy (ITEP)

Taxing advertising

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Maryland Digital Advertising Ruling Shouldn’t Stop Other States from Considering Ad Taxes

• By Nick Johnson

Consumers are increasingly bombarded with advertisements based on our personal data. This explosion in targeted advertising is leading state policymakers to revisit the tax treatment of advertising, which has long been exempt from sales tax.

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State Rundown 6/25: Trending This Summer? New Revenue!

• By ITEP Staff

It's the first official week of summer, and while many of us are planning vacations, state lawmakers remain busy finalizing and debating tax proposals.

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States Can Raise Billions by Ending a Tax Giveaway to Big Tech

• By Nick Johnson

An advertising tax offers a way to raise significant money from a sector of the economy that has been getting a free ride for decades.